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ABOUT Me

Marketing Program Manager

I'd like to thank you for coming here to learn a little bit more about me. The information below reflects my experience during my professional career, particularly in my roles in management, marketing, and project management.

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I have been recognized by coworkers and management as a leader, productive, creative, efficient, and goal oriented. I have excellent communication skills to ensure optimal productivity, motivate team success, and align company goals. I plan strategically for long term overall company benefit. I maintain my reputation as a team and company leader for adapting to and spearheading the team's direction. Furthermore, I am well-versed and experienced with constantly changing in-house and third party platforms and features.

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I have extensive experience in marketing, sales, account management, online advertising, project management, and consulting. During my time as marketing manager and project manager, I communicated with and collaborated between different teams to achieve goals and objectives. I also was an active leader and motivator of my team with an ability to work both independently and with others.

 

As a team leader in a startup environment and in a large corporation, my role required me to wear many hats, constantly adjust my direction to align with the company, and learn to use in-house and third-party platforms. I collaborated with development, design, business development, upper management, and operations on a daily basis. I have proven myself time and again as a resourceful employee who sees my job as more than a place to work, which give me a reputation for having a very high level of initiative and a go-to voice to represent overall company and major project directions.

 

I take the initiative to grow the company, the team, and myself. This can include (but is not limited to) workflow and process improvements, product features, quotas, and design. I work well under pressure and prioritize well for maximum efficiency, ROI, and output keeping in mind to revisit and measure results for constant improvement.

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Work Experience​

Technical Program Manager / Project Manager | Continuum Global, Inc.

Jan. 2019 - Present | Mountain View, CA

Executed marketing campaigns for a leading search engine client in the Silicon Valley via multiple channels with up to millions of impressions every day. Managed trusted relationships with clients as a subject matter expert and thought leader. Primary point of escalation and represented associate-level project managers with clients to offer expertise and provide training. Managed billing to align with client budget needs and expectations.

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Self Defense Instructor | Fremont Union High School District

Sep. 2013 - Present | Sunnyvale, CA

Students learn Kenpo Karate with a focus on the Five Level Method, including: physical, technical, mechanical, academic, and psychological levels in a modern unique approach for learning in an accelerated way. 

 

 

 

 

Director of Marketing & Operations | Sazze, Inc.

Jan. 2014 - Dec. 2017 | San Jose, CA

Oversee all marketing, content, SEO, and promotional strategies, hiring, and staff onboarding for the DealsPlus.com and BlackFriday.fm websites. Oversee team tasks, workflow, projects, quality assurance, and scheduling. Coordinate between development and sales teams to optimize experience for users, advertisers, and affiliate network account managers. 

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Sr. Marketing & Operations Lead | Sazze, Inc.

Jun. 2013 - Jan. 2014 | San Jose, CA

Oversee marketing strategies, website content, social media, and special projects for DealsPlus and BlackFriday.fm. Managed and promoted user-generated content and created editorial content. Maintained SEO for the highest traffic and revenue generating pages.

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Marketing & Content Manager | Sazze, Inc.

Jun. 2012 - Jun. 2013 | San Jose, CA

Executed marketing strategies and moderated user-generated content. Wrote editorial content for DealsPlus and BlackFriday.fm. Maintained content for medium to high traffic and revenue generating pages.

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Webmaster, Technical HVAC Assistant | Indoor Atmosphere

Jan. 2007 - Sep. 2012 | San Jose, CA

Assisted with technical HVAC tasks, often worked independently. Worked around a full time school schedule. Created company website through Google Sites and collaborated with owner to exact specifications. Assisted with B2B sales.

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Platforms & Skills

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​ANALYTICS

  • Google Analytics

  • Proprietary Analytics Tools

  • Google Trends

  • Moz Pro

  • Search Console / Webmaster Tools

  • SEMrush

  • Other 3rd Party SEO Analytics Platforms

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MARKETING & AUTOMATION TOOLS

  • Proprietary Marketing Tools

  • Buffer

  • BuzzSumo

  • Clevertap

  • Facebook Ads

  • MailChimp

  • Twitter

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SOFTWARE / TOOLS / UTILITIES

  • Adobe Photoshop / Creative Suite

  • CSS / HTML / Freemarker

  • Chrome / Firefox / IE / Edge

  • Email / Push Makreting Platforms

  • Microsoft Excel / Google Sheets

  • Microsoft PowerPoint / Google Slides

  • Microsoft Word / Google Docs

  • Slack / Google Chat

  • Windows 10 / macOS

  • Wordpress

  • YouTrack & Other Issue Tracking Systems​

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Education

 

B.S., Business Admin., Marketing

at San Jose State University

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A.A., University Transfer

at De Anza College​​

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Expertise & Knowledge

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  • A / B Testing

  • Advertising

  • Agency Management

  • Affiliate Marketing

  • B2B & B2C Marketing

  • Blogging

  • Budget Management

  • Content Marketing

  • Content Strategy

  • Copywriting

  • Customer Service

  • Customer Relationship Management

  • Digital Marketing

  • eCommerce

  • Email Marketing

  • Experimentation

  • Hiring

  • Lead Generation

  • Leadership

  • Management

  • Market Research

  • Marketing Strategy

  • Marketing Operations

  • Mobile Applications

  • Online Advertising

  • Online Marketing

  • Project Management

  • Sales Analysis

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • SQL

  • Team Building

  • Training

  • Web Content Writing

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Authorship & Contributions

 

What All Retailers And Brands Can Learn From Amazon

"Try new things, measure the results, and constantly think about your customers’ needs."

"Knowing how results will be measured is key to determining how success and failure are defined. And by always thinking about the customer, your list of loyal customers will be sure to grow along with you."

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11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday

"2016 is expected to be just as crazy, and Rene Kirschbaum, director of BlackFriday.fm, has already predicted that “the Black Friday and Cyber Monday sales are going to be bigger than ever this year."

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Attack Black Friday shopping with a plan
"Going to the store isn't really necessary anymore. With rare exceptions, virtually everything that is in stores is available online, too, said Rene Kirschbaum, director of content and marketing at BlackFriday.fm. Those leaked circulars will state if a deal is only in stores, he added."

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Black Friday: For Best Results, Go into the Day with a Plan

"Rene Kirschbaum, director of content and marketing at BlackFriday.fm, says that a great many Black Friday deals become active at 12:00 a.m. on Thanksgiving, so even if you have no intention of leaving home that day to go shopping, or if a preferred retailer is entirely closed on Thursday, the same deals that you will find in the stores on Friday will often be available online the day before."

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Amazon Raises Free Shipping Threshold to $49

179k Views as "Renee Daniels" (Rene Daniel Kirschbaum)

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How To Get Free Refills At Starbucks

6.8k Views

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Congress Forces Lower Prices of US Postage Stamps

4.1k Views

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5 Reasons Why Better Return Policies Mean Less Returns

1.2k Views

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